Under the banner “a civilization inspired by nature”, the Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourism Activation, launched an international promotional campaign to promote sustainable tourism in Egypt. The promotional campaign aims to promote sustainable tourism in Egypt, targeting the main markets exporting tourism to Egypt, including Germany, the UK, Italy, the US, and the Arab countries, Amr al-Kady, CEO of the Egyptian General Authority for Tourism Activation, said. This is to highlight the efforts of the modern Egyptian state in preserving the environment and transforming into sustainable green tourism. Suzan Mustafa, Director General of the Tourism Promotion Department at the authority explained that the campaign will start by publishing a group of short promotional film. These short documentary style films are on various Egyptian tourist destinations, highlighting distinguished environmental diversity and what distinguishes each region in Egypt.
