“She has a really great energy to her work,” say Toby and Laurie. Beneath the film’s energy and scale are strategic insights into how Times readers engage with media today, and what they’re seeking from it. “Our campaign takes inspiration from our most engaged readers and subscribers about how The Times plays a tangible role in their lives,” says Chanelle. “The Times has an amazing team and we have put together a really exciting team for this. We’ve worked together for a long time, and we’ve established a really clear brand voice together.
