Google is testing a new verification feature in search results to help users identify genuine businesses. “We regularly experiment with features that help shoppers identify trustworthy businesses online, and we are currently running a small experiment showing checkmarks next to certain businesses on Google,” said Molly Shaheen, a spokesperson for Google public affairs. Notably, the check marks disappear when users log into different Google accounts, indicating that the rollout is still limited. The new search feature appears to extend Google’s Brand Indicators for Message Identification (BIMI), which uses checkmarks in Gmail to signify verified senders. However, Google has yet to make an official announcement about the search checkmarks or provide a timeline for broader availability
