The Vietnam National Authority of Tourism (VNAT) said that these figures showed positive recovery of Vietnamese tourism, and are a foundation for the sector to fulfill its target of 18 million foreign tourists this year. The event is hoped to promote tourism values and potential of Dien Bien province, the northwestern region and Vietnam at large. Vu The Binh, Chairman of the Vietnam Tourism Association, said northern provinces and cities have shown fruitful cooperation in creating many tourism products to attract more visitors and encourage holidaymakers to extend their stay, thus helping with tourism development nationwide, reported Dau tu (Vietnam Investment Review). In 2023, Vietnam’ tourism revenue was estimated at 37.8 trillion VND (1.5 billion USD), surging 52.5% from the previous year, proving the effectiveness of travel stimulation policies of provinces and cities, including those in the north. Hanoi Tourism Association will coordinate with other localities to increase promotion and stimulation activities as part of Visit Vietnam Year 2024.
