Tran Chi Cuong, deputy chairman of the Da Nang People's Committee, said, "Da Nang is one of the leading cultural, tourism and sports centres in Vietnam. The Central Highlands culture is closely linked to villages and features unique festivals in the vast forest space. The ethnic groups who came to settle here brought with them the cultural heritage of their homeland, enriching the cultural treasure of the Central Highlands ethnic groups. One of the cultural values of the Central Highlands that needs to be prioritised is to tap festivals. If the cultural tourism potential is well exploited, the number of tourists coming to the Central Highlands will surge remarkably compared to that of 2023.
