Amidst escalating climate concerns, a powerful yet underutilized resource sits poised to accelerate the global transition to net zero: the Voluntary Carbon Market (VCM). Concerns about the quality and effectiveness of carbon credits, coupled with the market’s ever-evolving complexity and a lack of clear economic incentives, can deter potential participants. Companies must integrate carbon credits seamlessly into their overall decarbonization programs, ensuring they complement, not replace, direct emissions reduction efforts. Orchestrate the effort: Successful VCM engagement requires internal commitment. “Wider adoption can unlock billions for critical climate initiatives like protecting vital ecosystems and developing cutting-edge carbon removal technologies.
