Specifically, an important question concerns how to engage “low information, high emotion” voters. While analytically useful, the label “low information” risks sounding dismissive and missing mechanisms for change. As contemporary policy debates have become too complex for many ordinary citizens to decipher, voters are, in effect, not merely low information, but often high emotion. Who must the Lai administration reach if it is to engage “low information, high emotion” voters? Former president Tsai Ing-wen’s (蔡英文) widely circulated “Iron Cat Lady” image humanized political leadership and reached audiences far beyond policy-engaged voters.
