His fightback was powered by his quest for nonviolence and regenerative economics - distinctively Gandhian instincts that foster a preference for khadi. "In 2014, I saw a piece on the launch of 'khaadi' shops in London malls," said Shah, now an adviser and co-founder of Khadi London. The garments, though well-made, did not reflect the spirit of autonomy and regeneration that true khadi embodies. He was drawn to the purity of Vinoba Bhave's Sarvodaya Movement - a vision of self-governing, borderless communities built on equality. He even spent 10 days in jail in 1974 when he joined a student demonstration led by Jayaprakash Narayan.After Shah migrated to the UK in 1996, he continued working on community-driven projects, eventually conceiving Khadi London.
