The Times and Sunday Times annual best beach guide for 2025 has recognised two of the UK's top 50 beaches as being in Norfolk. Brancaster, renowned for its golden sands, was the first beach named. (Image: Newsquest) Sea Palling, also ranked among the best of the best beaches in the country. The Sunday Times has previously called the coastal spot "a spotlessly clean beach of golden sand", complimenting its "nine gorgeously sheltered bays". (Image: Mark Bullimore) Overall, Skegness, in Lincolnshire, was named as the best beach in the East of England.