The campaign aims at creating global awareness and establishing Thailand as the trading hub for the world's gems and jewellery industry. "Gems and jewellery rank as one of Thailand's most exported products, creating over 664,000 jobs. As a major industry of the country, the government has worked towards making Thailand a gems and jewellery hub and a major jewellery manufacturer, from upstream to downstream," said Phusit Ratanakul Sereroengrit, DITP director-general. He added: "As one of the world's largest jewellery exporting countries, Thailand has an outstanding tradition of high-quality jewellery production. Global jewellery brands have recognised the skills of Thai artisans, and some have made Thailand their manufacturing base for decades.
