A woman uses the Traveloka app to book a hotel online. Digital transformation as well as enhancing cooperation in the digital environment is the right choice for organisations, businesses, and digital service providers to strive to maintain operations in order to adapt flexibly and develop sustainably.Huynh Thi Mai Thy, Country Manager Traveloka Vietnam, said in the first half of this year, Vietnam welcomed around 413,000 foreigners and 60.8 million domestic visitors. The total tourism revenue reached 265 trillion VND. In addition, the volume of international searches for Vietnamese tourism has continued to surge, with one of the highest increases in the world, according to Google’s market trend tracker tool.Vietnam has also stepped up eight places in the 2021 Tourism and Travel Development Index (TTDI), according to the World Economic Forum (WEF) Report which was conducted based on enabling environment, travel and tourism policy and enabling conditions, infrastructure, travel and tourism demand drivers, travel and tourism sustainability. Digital transformation is more than just a temporary solution for the pandemic disruption, but is also a long-term journey for the whole tourism sector to develop sustainably./.
