Tops bullish on Chinese New YearListen to this articleMr Chakkit said deeply rooted beliefs and cultural traditions in Thai society continue to play an important role in emotional support, motivating consumer expenditure. Tops, a food business under Central Retail, is optimistic about spending during the Chinese New Year despite concerns about a sluggish economy. Younger generations such as Gen Y (39.5%) and Gen X (37.7%) emerged as significant contributors, collectively representing more than 77% of festive expenditure. According to insight surveys conducted via Tops Thailand Line official platform and the Personal Shopper channel, Gen X and Gen Y were the key decision-makers in terms of beliefs and spending. Tops plans to use data to re-engage inactive shoppers through hyper- personalised incentives, said Mr Chakkit.
