The Times and Sunday Times launch new campaign highlighting trusted journalismIn an era of unprecedented change, where misinformation is rampant, The Times and Sunday Times have launched a new campaign that underscores their legacy of trusted journalism. Tracy Yaverbaun, General Manager, Times Media, said: “It is thanks to the continued support of our loyal subscribers that we are able to deliver trusted, quality journalism — reporting the facts with depth, clarity, and integrity. Times change. The Times remains.”Russell Ramsey, Executive Creative Director, Pulse Creative, added: “In the current era of fake news and misinformation, the campaign brings to life The Times and Sunday Times’ unique history of trusted journalism.”The media was bought and executed by Pulse Creative in collaboration with The Times and Sunday Times' in-house marketing team. Times Media took home 13 awards at the prestigious Press Awards in London last month, including Daily Newspaper and Sunday Newspaper of the Year for The Times and Sunday Times - accolades they were also awarded last year.
