Founder and Managing Director of Grass Roots LTD and Phlog, Khaled Taher, has expected that the number of content creators will exceed one billion by 2027. It comes during the “New Media and Latest Forms of Entertainment” session on the third day of the first-ever Middle East 30 Under 30 Summit in El Gouna, Egypt on Saturday. The session was moderated by Forbes Middle East Digital Editorial Director, Loris Constantine, and included public figure and presenter Aline Azour Al-Murr, and broadcaster and Insider reporter Elie Nakhle. Al-Murr talked about her TV programme “All Access”, and how she was able to combine the requirements of television viewers and users of social networking sites, and says in this: “In our program, we do not seek to present topics that are of interest to current generations, but we always try to publish them on our platforms on social networking sites in different formats suitable for each platform.” Al-Murr added: “As a mother of two children, this always pushes me to present positive and useful topics to my fans, and I do not care about the number of my followers as much as I am interested in good and real interaction.”Taher said: “The nature of advertisements on social networking sites is different. A “Speed-Pitch” competition was organized, as well as a music festival, with the winners from Forbes Middle East’s “30 Under 30” list for 2022 honoured in the closing ceremony.
