TheSmallBigIdea has unveiled its refreshed brand identity with a new logo and credo ‘What’s Next!’. The identity is a visual representation of the agency’s commitment to contributing to the sector with new-age, unconventional and out-of-the-box strategies. Talking about the new brand identity, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “We are committed to directing our gaze towards the future while drawing inspiration from the past decade. The brand ethos guiding our journey ahead is, ‘What’s Next!’. We are ready to push our boundaries, deliver exceptional results, and create remarkable experiences,” Manish Solanki, COO and co-founder, TheSmallBigIdea, added.