The curious case of mini marts and convenience stores in Indonesia and VietnamConvenience store chains are on their way to conquer fast-growing ASEAN markets, but they get little love in Indonesia, the region’s largest market. The minimarts here, littered across the city, tend to be bigger and offer more products than typical convenience stores. Most global convenience stores have limited presence in downtown Jakarta, undermining their relevance to the daily lives of most locals. Moreover, some Indomaret stores have set up sit-in areas for ready-to-eat meals, imitating the concept of global convenience stores. 200 new supermarkets and 4,000 convenience stores are the goals of VinMart and Vinmart+ for 2020.