This is the reason why for the first time in many years, Instagram became the most popular app worldwide in 2023, surpassing TikTok. According to a Censor Tower report, the success of Instagram compared to TikTok is probably the result of the popularity of the Rails feature. However, TikTok users are more active, spending an average of 95 minutes a day on the app, compared to an average of 62 minutes for Instagram users. The founder of Facebook said that we failed to adopt the new trend of social networking which contributed to the popularity of Tik Tok. Tik Tok is currently facing strong political opposition in the United States and a bill was recently submitted to the House of Representatives to block it.
