ShareFor the past 5 years, luxury Houses have been evolving in a permanent-crisis context: pandemics, climate crisis, Russo-Ukrainian war, Israeli-Palestinian conflict. When we analyze the criticisms made about luxury, we find six risk factors2:Boycott risk factors in luxury. For instance, protests against LVMH in France8 reflect frustrations over luxury brands amid rising living costs. To know more about it and how to apply it, buy the book or reach out to set-up a meeting. 1 BETC, HAVAS, Prosumers Luxury Study carried out among 1,647 luxury customers in nine key markets (China, United States, Japan, South Korea, France, Germany, Great Britain, Saudi Arabia, United Arab Emirates), January 2024.
