It was made in China and they were calling it TikTok. When TikTok was first launched, the perception towards the app was that it would be strongly popular among Gen Z, with its short videos of dancing challenges. Truth be told, TikTok is madly popular among Gen Z and Gen Alpha, so the general conception of it being yet another app with brain rot content was not entirely flawed. According to statistics published by Social Shepherd, about 48% of TikTok users are below 29 years of age, 23% are Gen Z and 25% are Gen Alpha. Initially TikTok simply featured lip syncing music and dancing videos, however eventually with its rising popularity and usage, it now features all types of content catering to diverse communities.
