The Rise of Fake Food News: How Misinformation Impacts Health and BusinessesSun 6th Oct, 2024A growing number of false claims related to food are going viral on social media, spreading up to seven times faster than accurate news, according to industry experts. She noted that misleading food stories can lead to a significant loss of reputation, not just for individual companies but for the food industry as a whole. The rapid spread of false food information, which can outpace real news, makes crisis management even more challenging for companies. She compared the current media landscape to the fast food industry, saying: "Fast news, like fast food, gives you quick content, but without much depth. Misleading information about food, particularly around "miracle" diets and extreme health claims, poses a real threat to public health.
