14 November 2024 The Guardian ceases sharing content on social media platform XThe Guardian has decided to stop sharing its content on X, citing concerns over the platform’s toxic environment and its influence on political conversations, particularly ahead of the U.S. presidential election. The British newspaper, The Guardian, has made a significant decision to cease sharing its content on the social media platform X, which has been under the ownership of billionaire Elon Musk. In a candid announcement, The Guardian described the social media environment on X as rife with troubling content, citing the presence and promotion of far-right conspiracy theories and content deemed racist. The newspaper’s strategy underscores a commitment to an independent funding model, distinct from the traditional reliance on social media platforms for traffic and engagement. This decision reflects an evolving media landscape where news organisations are actively reassessing their digital strategies in response to the changing nature of social media and its impact on public discourse.
