But during a time when there are a plethora of social media apps, Bluesky is the app that's seen a surge in users. Like Mastodon, Bluesky offers a decentralized experienced; however, COO Rose Wang describes it as an amalgam of what Twitter was and Reddit. In addition to empowering users to control what they see on their feeds, Bluesky allows them to have ownership of their data. It’s intent based.”Giving users the ability to tie their own website domain names to their Bluesky handles was also intentional by the company. “What we're hearing from users is, ‘Don't train on my data,’ said Wang.