The CBC needs a gold medal in Paris -

In Paris, CBC can prove that it’s more than just another channel in an overcrowded media landscape. The Games are never merely a sporting event, and the Paris Olympics represent an arena where CBC can champion its case for public funding, silencing critics who question its relevance and necessity. Further, Paris 2024 is poised to revolutionize the traditional Olympic experience—unless security concerns put a damper on the celebrations. Paris 2024 thus marks an inflection point for the CBC. While our athletes will be vying for gold in their respective sports, CBC will be competing to secure its place in the heart of Canadian public life.