Thailand set to reap $2 billion 'rainbow tourism' boonListen to this articleThe Love Pride Parade 2024 is held in Bangkok to celebrate Pride Month in July. (Photo: Varuth Hirunyatheb)Thailand's landmark move to legalise same-sex marriage is set to boost “rainbow tourism” by attracting four million more visitors annually, and generate about US$2 billion in revenue, according to travel platform Agoda. Thailand became the first nation in Southeast Asia earlier this year to legalize same-sex marriage, and the third in Asia after Taiwan and Nepal. Tourism is a key growth driver for the Thai economy, the second largest in Southeast Asia. In 2019, Thailand saw record foreign arrivals — almost 40 million — which generated $60 billion in revenue.
