The July 6 event generated instant trade of 130 million baht, with another 11.5 billion baht expected during the rest of this year, according to Department of International Trade Promotion (DITP) director-general Phusit Ratanakul Sereeroengrit. Hosted by the DITP and Board of Trade, the event drew representatives from 70 Saudi companies under the Riyadh Chamber of Commerce, most of whom are in the food-and-beverage, construction, healthcare, retail, transport, gem and jewellery industries. “Saudi businesspeople expressed strong interest in ordering more products from Thailand, saying that Thai products are of high quality, meet international standards, and suit the needs of Saudi consumers,” said Phusit. He added that the Commerce Ministry is expanding the Saudi market for Thai products including rice, halal foods, and fruit by launching promotions in Saudi supermarket chains Manuel and LULU. These events will be held alongside social media campaigns to boost Saudi consumers’ awareness of Thai products, especially food, cosmetics, and industrial products.
