For 2025, the agency targets 7.5% revenue growth, with 39 million foreign tourists and 205 million domestic trips. The achievement this year would also exceed the levels recorded in 2019 and 2023, which both registered 1.48 million tourists. During the first half, 920,989 Russian tourists arrived Thailand, becoming the fifth largest group of foreign arrivals. Other challenges include the ban on accepting Russian credit cards in Thailand, which discourages Russian tourists from spending at their destinations. Therefore, most Russian tourists tend to prefer inclusive tour packages that cover all expenses including transport, accommodation and food.
