TAT introduces campaign to entice Japanese visitorsKajorndet Apichartrakul, newly appointed director at TAT's Tokyo office, centre left, and representatives from seven leading Japanese tour companies promote Thai tourism at "Tourism Expo Japan 2022". TAT aims to bring at least 1.25 million Japanese tourists to Thailand in 2023, generating 75 billion baht. Under this campaign, he said Thailand must increase Japanese travellers' average spending per trip, which remains relatively low at only 6,400 baht, the lowest among Northeast Asian markets. He said with 1.12 million plane seats available in 2022, Japanese travellers will gradually return to Thailand, with 350,000 visitors expected this year. As of Sept 20, 166,709 Japanese tourists have visited Thailand this year, which is a far cry from 2019 when 1.8 million arrived.
