Twelve hours before Euro 2025 reached its crescendo the Uefa executive director of football, Giorgio Marchetti, addressed a hall of delegates in Basel. Those fan marches, replicated by several nations’ fanbases across the month, were evidence of a women’s football supporter culture that has grown in shape and identity here. Uefa wanted to learn more about the sport’s audience, its habits and its mores, at Euro 2025 and has been presented with compelling answers. Euro 2025 achieved that in greater concentration than any of its past equivalent tournaments. Euro 2025 built firmly on existing foundations and, for all the challenges that await, set out Marchetti’s vision for a far more durable beast.
