And while most won’t reach Swiftie-level superfans, there’s still good reason for them to transform their micro moments into something more memorable. Here are a couple of best-in-class examples of how brands are sweating the small stuff. Adding youness with Nike As far as fitness-lifestyle brands go, it’s hard to top Nike. Yep, it’s the small details that make a difference, even for one of the world’s biggest brands. Pit Vipers, hit makers Dudes-being-bros American brand Pit Viper sells extreme, unbreakable sunnies that promise to “protect your face from boring”.
