As vp of strategy and development at EMPIRE, where Nafar started in early 2021, he is leading the company’s expansion into the WANA region, which is rich with talent. It means working with a lot of artists on signings and signing labels as well. There’s a gap [in the WANA region] because we don’t have enough people behind the scenes. What about hip-hop artists? A lot of it is mental support because many artists are going through a lot of emotional pain right now.