Study touts domestic tourism potential in Nordics, custom approach needed for Arctic

“According to the results, Covid-19 pandemic and related restrictions on international tourism – both outbound and inbound – served as an eye-opener to the significance of domestic tourism in the Nordic countries and autonomous areas,” the report “Exploring Domestic Tourism in the Nordics,” the report said. “Development of the domestic tourism sector was a low-priority effort compared to development of inbound tourism in all the Nordic countries before the pandemic. However, those that have focused resources on domestic tourism have seen significant growth. “Investing in domestic tourism has helped tourism enterprises in the Nordic countries not only to survive the COVID-19 crisis, but also to be able to grow during it,” the study said. “Given similar preferences of the domestic tourists in the Nordic countries, products created to serve domestic markets in any Nordic country can be readily marketed in other Nordic countries as well,” the study said.