HÀ NỘI — Starbucks Việt Nam celebrated its 10-year journey in Việt Nam with a grand opening of their 100th store in Lotte Mall West Lake in Hà Nội on Saturday. In February 2013, Starbucks marked its footprint in Việt Nam by opening its first store in HCM City. “Over the past 10 years, Starbucks Vietnam has grown from strength to strength, achieving significant milestones that have helped cement our position as a leading brand in the Vietnamese market,” said general manager of Starbucks Vietnam, Patricia Marques. This marks the second such initiative in Việt Nam, following the introduction of Starbucks Reserve™ Vietnam Đà Lạt in 2015, 2017, 2018, and 2020. This shows, despite certain challenges, Việt Nam is still regarded as a "fertile land" for international brands in the F&B sector.
