Despite Canadian and US spirits drinkers having a similar amount of categories in their repertoire, sales patterns highlight differences in each market. But while it commands 22% volume share of total spirits in the US, it only represents 15% in Canada. These include gin, which has ashare of total spirits volumes in Canada—much larger than the figure ofin the US. Whilst it’s easy to use the US as a benchmark for performance in Canada, OPM highlights the need for Canada-specific market measurement to unlock market-level opportunities in the channel. CGA by NIQ’s OPM solution delivers in-depth analysis of these and many more category trends in Canada’s On Premise.
