Kreetakorn Siriatha, chief of financial and strategy officer, The Minor Food Group Pcl, Sizzler's parent company, told a press conference on Tuesday that specialty is a food trend for 2023. There is a demand for premium foods that make consumers feel special, he explained. Many players are working hard to win over consumers' hearts in order to win over their loyalty, while newcomers are entering the market with new and amazing concepts. Though it is beneficial for customers to have more options, we must transform ourselves as quickly as their demand changes in order to stay on top of our customers' minds," Kreetakorn elaborated. Aside from being concerned about healthy food and its safety, they want something premium and unique that will add value to their experience.
