Coca-Cola has been holding a number of advertising pitches this year across pretty much every area of its marketing. Hundreds of millions of dollars of agency billings were put up for grabs this summer. WPP CEO Sir Martin Sorrell couldn't make it out to Atlanta for the pitch for Coke's "i-marketing technical integration" (as he calls it) pitch, but he sent over a video to explain why WPP and "iMarketing Technology Alliance" was the right group to pick up the Coke's business. Sorrell picks up a can of Coke emblazoned with "Sir Martin" — referencing the brand's popular Share a Coke marketing campaign — "just to show we understand some of the things going on with Coca-Cola." NOW WATCH: In 'Dukale's Dream,' Hugh Jackman tries to change the world — one coffee at a timeMore From Business Insider
