OLIPOP, a single-serve soda that is relatively new to the market, recently managed a noteworthy feat when it crushed the competition, including Coke and Pepsi, and became the No. 1 best-selling brand of fizzy drinks at a number of household name grocers across the U.S. The naturally sweetened pop brand is on track to double sales from 2023 and draw in $0.5 billion in sales for 2024. Goodwin says there is extreme competition with household-name brand sodas as consumers feel a deep connection and nostalgia to traditional brands. "We were living off of our savings from that venture while we were formulating OLIPOP," Goodwin said.
