The sex doll controversy comes a day before Shein is due to open its first permanent store in Paris. French authorities opened an investigation into Shein and three other ecommerce platforms on Monday after receiving alerts about sex dolls resembling children being sold by multiple third party sellers on their sites. Shein said it had suspended its “adult products” category on its marketplace and imposed a global ban on sex doll sales. The furore around the sex dolls adds to a lengthy list of controversies involving Shein. AliExpress, Temu and Wish are also being investigated by French authorities for selling sex dolls with a childlike appearance.