From Moose Jaw he moved to Winnipeg and from there to CBC Radio in Toronto. In 1966, Earl Cameron was replaced as the News Announcer by Stanley Burke. Sensationalism – Yellow Journalism – Sell the Sizzle not the SteakBeginning in the Sixties, American TV Networks injected sensationalism into their news. ‘Selling the Sizzle not the Steak’ is a phrase coined in the 1930s by ‘America’s Salesman’, Elmer Wheeler. Although pure conjecture, News Journalism became more and more about selling the sizzle and not the steak.
