Ostensibly, the aim of awarding MyGov account to The Star originated from a decision by the Jubilee cabinet to centralise government advertising. The ongoing uproar over MyGov publication has arisen because the Kenya Kwanza administration has decided to limit awarding the contract exclusively to The Star. To the CS the newspaper deserved to be denied government advertising spend because it was behaving like the Opposition. Besides the Nation, The Standard has fared equally badly in the new era of centralised media spend. Given its limited circulation, the most immediate and obvious casualty of awarding MyGov contract to a single paper are citizens who do not have access to The Star.