The impact of FTA on scotch whiskeyBritish liquor company Diageo Plc plans to reduce Scotch whisky prices in India in the higher end of single-digit percentage range as a result of the recently announced India-UK free trade agreement . The global leader in spirits anticipates that the FTA implementation will be completed in fiscal 2027, which will ultimately benefit consumers in the world's largest whiskey market. Several liquor companies are already selling at lower-than-ideal prices to make up for high taxes. “Brands and labels will still need to register annually state by state, with licence fees paid. There are opportunities, but they will not necessarily be easier to access.”The IWSR also highlighted concerns around minimum import pricing and non-tariff barriers.
