Saudi Arabia spearheads regional, global tourism revolutionRIYADH: According to the World Tourism Organization, Saudi Arabia was the most visited country by tourists in the Arab world in 2022. Earlier this month, Saudi Arabia also launched a global tourism research hub to explore the tourism industry’s shift toward climate sustainability. The Kingdom’s Sustainable Tourism Global Center, together with the Saudi Ministry of Tourism, partnered with 100 institutions worldwide to launch the research hub. As Saudi-born Sara Faisal, a senior strategist at Imagination Saudi Arabia, points out, the Kingdom is distinctive in its tourism industry. “Culture is one of the most important key elements in Saudi Arabia when it comes to tourism,” she said.
