SRJ Sports Investments (SRJ), the sports-focused fund launched in August by Saudi Arabia’s Public Investment Fund (PIF), has appointed Danny Townsend as its chief executive officer. Two months ago, SRJ made its first investment in the Professional Fighters League. The funds will also be used to attract more stars to PFL, and Saudi Arabia will host and underwrite a “substantial” number of PFL PPV events in the coming years. PIF upended the professional golf world over the last two years with the launch of LIV Golf. SRJ, pronounced “surge,” was established to accelerate the growth of the sports sector in Saudi Arabia and the MENA region.
