This is a look at five themes set to shape the world of technology after a year in which debate intensified over privacy. “You have to sell the entire experience, the entire ecosystem,” said Dominique Bindels, senior analyst for home and tech with London-based research firm Euromonitor International. PRICE OF PRIVACYMost companies are now engaged across the spectrum of another tech acronym, SMAC: social, mobile, analytics and cloud. For consumers, SMAC is felt in how they communicate with friends, and how they search and shop. “People are becoming more conscious of sharing data, but also in the same moment, the Nest cameras and smart speakers are flying off the shelves,” Bindels said.
