Royal Air Maroc (RAM), one of Africa’s foremost airlines, is embarking on a journey of rebranding and reinvigoration with the launch of an international communication campaign and a new institutional signature: #DreamAfrica #MeetMorocco. At the heart of this strategic endeavor is a commitment to solidify Royal Air Maroc’s achievements in African skies and on the continent’s ground. Mr. Hamid Addou, CEO of Royal Air Maroc, emphasized the importance of the airline’s brand image, stating, “The new dynamic expressed in our rebranding strategy carries our ambitions as a reference company on a continental scale, proudly expressing our Moroccan and African identity. This is the message carried by this new promise: #DreamAfrica #MeetMorocco.”Royal Air Maroc’s vision for the future is not just about connecting people via air travel; it’s about forging connections between cultures and nations. Royal Air Maroc, which has been serving the Kingdom’s ambitions for over six decades, is now poised to usher in a new era of development and connectivity that spans the five continents by 2037.
