With 2024 set to be another uncertain year, Roy Morgan unveils its retail sales forecast and steps through some of the factors that will shape how the year might unfold. Roy Morgan preliminary forecast for retail sales growth is 1.2% for 2024A continued flattening of retail sales is forecast for the next 12 months. The first ABS retail sales figures available for the year, January 2024, show retail sales up 1.1% on January 2023, and up 1.1% month, already kicking off the flattening trend. ABS Retail Sales – Seasonally Adjusted comparison (2019-2024) – $ billionsHow does Roy Morgan forecast retail sales? To understand more about how Roy Morgan forecasts monthly retail sales as well as the underling research and data behind that power these forecasts, ask Roy Morgan.