“Central to both Versace and Roc Nation is human capital and a commitment to creative empowerment, celebrating individuality and fueling positive change,” Roc Nation wrote in a press statement, according to the outlet. “Championing artists across music, entertainment, and broader cultural landscapes will be underscored through the partnership.”The outlet notes that the multi-year partnership began on Feb. 9 as Versace sponsored the Roc Nation Sports 2024 Super Bowl event.