The current problem is how to build a brand and identity for Vietnamese rice so that many Filipinos know they are using Vietnamese rice. Anh explained with the current high rice price, rice exporters will face many potential risks if they buy rice for reserve. Bình said many customers currently ask to buy rice but there are almost no transactions because Vietnamese rice exporters have no more rice to sell. With this high price, rice exporters will not dare to sign contracts with long delivery time, for fear of price fluctuations. Rice exporters currently sell right after buying and do not reserve much rice to avoid potential risks, Bình said.
