Ms Kulthirath, seated centre, along with new committee members of the Thai e-Commerce Association. Theca on Thursday unveiled Ms Kulthirath, chief executive and co-founder of Thailand e-Business Centre, as its new president. Global e-commerce will move ahead in various forms, including live commerce and video commerce, both of which are expected to hit $500 billion in 2023. According to Ms Kulthirath, global e-commerce is forecast to reach $7.3 trillion in 2025, up from $5.5 trillion in 2022. Ms Kulthirath added other strategies include supporting fair competition; driving cross-border e-commerce; enhancing inclusiveness in e-commerce; empowering local sellers; supporting e-commerce software technology and e-payment; providing digital marketing and solutions for SMEs; and increasing the e-commerce workforce.
