HÀ NỘI - The retail and consumer industry is poised for a strong recovery in 2024, driven by positive business conditions and encouraging macroeconomic indicators, according to leading securities companies. In their outlook report for the year, these firms assert that the worst challenges faced by the retail industry are now in the past. In their latest report, KB Securities Việt Nam (KBSV) has assessed the prospects of the retail industry in 2024, affirming that clearer signs of recovery are emerging alongside improved macroeconomic indicators. Attractive retail stocksIn terms of attractive retail stocks, several securities companies have identified potential industry groups and provided outlook reports. KB Securities Việt Nam (KBSV) has a positive evaluation of MSN shares as Masan Group is considered a pillar corporation in the retail and consumer industry.