From The Tribune staff reportsJEFFERSON COUNTY — In light of a continuing blood shortage, the American Red Cross has announced more incentives for those who donate blood this month. According to the Red Cross, they have collected about 50,000 less units of blood than expected over the past 2 months. To help bring attention to the crisis, the Red Cross is teaming up with Warner Bros. To schedule an appointment to donate, download the Red Cross Blood Donor App, visit RedCrossBlood.org or call 1-800-RED CROSS (1-800-733-2767). The Red Cross will be in Trussville, Pinson and Irondale in the coming month which you can view below.